BookBub Goes To India
Quick. Name the country that has the world’s second largest English speaking population.
Hint: the country also has a rapidly-growing educated population that’s reading an increasing number of books.
If you guessed India, you’re right. But to BookBub, the Kendall Square-based company that releases a daily newsletter providing millions of readers deals on e-books, this question is far more that just a bit of trivia. In India, the company saw an opportunity to dramatically expand its reach, and so it officially launched in the country earlier this month.
It’s all part of a big few weeks for the team. Just last week, the New England Venture Capital Association named BookBub the Hottest Seed Startup. Now, the company has more good news: they’ve just won another round of funding: $7 million in new equity and debt financing.
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