Ethan Zuckerman on how to engineer serendipity online
In a wired world, finding information about events in a distant part of the world – the score of a soccer game, the aftermath of a military coup, or a nascent hip-hop movement in a conservative country – is straightforward.
Even if news sites overlooked a certain event, chances are that a blogger has not. “But how do you find stuff you don’t know you are looking for?” asks Ethan Zuckerman.
This koanlike question comes from his work as a fellow at Harvard University’s Berkman Center for Internet and Society. Mr. Zuckerman spends a lot of time pondering the intricacies of the Internet and how to realign its many moving parts to make the Web more useful.